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Privacy Policy

Privacy Policy

Last Updated: May 29, 2017

This Privacy Policy ("Policy") describes the policies and practices of San Manuel Casino ("San Manuel") regarding information that you submit to us and that we collect from you through our websites and mobile applications.


Whenever we use the words "we" or "us" or "San Manuel," we are referring to San Manuel Casino. Whenever we use the words "our websites," we are referring to www.sanmanuel.com and www.play.sanmanuel.com. This Privacy Policy also applies to our mobile applications, including: San Manuel Casino, San Manuel On-The-Go, and San Manuel Slots.

I. Information We Collect

A. Personal Information

For purposes of this Policy, "Personal Information" is information through which you can be identified. We collect Personal Information that you provide voluntarily to us. Some examples of Personal Information that we may collect include your name, date of birth, postal address, e-mail address, driver’s license number, credit card information, telephone number, fax number, as well as other non-public information that is associated with that information. Personal Information does not include technical information such as unique device identifiers, randomly assigned unique identifiers in cookies, mobile device name, timestamp, or IP addresses.

B. Collection, Storage, and Use in the United States
Our website and mobile app services are operated from within the United States, and by submitting your Personal Information to us, either through our websites, mobile apps, or by other means, you consent to the transfer, collection, usage, storage, and processing of your Personal Information in the United States as outlined in this Policy.

Please note that your Personal Information may be used by us in the country where it was collected, as well as in the United States, where laws regarding the use of Personal Information may be less strict than the laws in your country.

II. How We Collect Personal Information
We collect Personal Information to better customize your experience at our websites and mobile apps, the features, performance, and support of our services, websites, and mobile apps, and to offer you additional information about our services.

We collect Personal Information as follows:

  • When you voluntarily provide it to us
  • When you sign up and create an account
  • When you register and enroll for a Club Serrano card
  • When you sign up to receive emails, special promotions, offers, event information, the San Manuel Newsletter, or other communications (e.g., social media sites)
  • When you play games on our websites or mobile apps
  • When you make purchases
  • When you communicate with us
  • When you submit a request for a Win/Loss Form
  • When you submit a request for an IRS Form W-2G or Form 1099
  • When you consent to receive text messages, we collect your mobile telephone number, in order to send you the text messages; you will also have the option to stop receiving text messages.
  • When you contact us offline or submit information to us offline
  • When you apply for a job with us
  • Kiosks
  • When you provide it through our websites
  • When you provide it through our mobile apps
  • From publicly available sources
  • From third parties

III. How We Use Personal Information
A. To Provide You Services
We use your Personal Information to respond to your inquiries or other communications, to help us serve you better, to process and fulfill purchases, and to provide you with a personalized website experience. We may also use Personal Information to conduct analytics so that we can better understand our customers and improve our products and services. We may also use Personal Information for marketing and advertising purposes, including, but not limited to, notifying you of special promotions, offers, and events via postal mail, e-mail, telephone, text message, and other means.

B. To Tailor Marketing Information to Your Interests
Based on your purchasing and gaming habits when you visit our websites (what items you browse, which games you play, and what items you purchase), we, or our marketing partners and vendors, may send you personalized advertisements that identify products, services, games, or events that we think may be of interest to you. We may also use your purchasing and gaming habits to send you personalized email alerts regarding products, services, games, or events.

C. To Create De-identified Information
We may create de-identified information from Personal Information by excluding data (such as your name or email address) that makes the information personally identifiable to you. Our use of de-identified information is not restricted by this Policy.

IV. Our Disclosure of Your Personal Information
Except as otherwise stated in this Policy, we do not sell, rent, or share your Personal Information with third parties. We disclose your Personal Information for the following purposes:

A. Providing Services To You
We may share your personal information to provide services to you.

B. Fulfilling Purchases and Maintaining Systems
We may share your Personal Information in order to process and fulfill purchases you make through our websites or mobile apps. We also share your Personal Information with third-party service providers in the United States that provide advertising and marketing services for us, including distribution of postal mail, electronic alerts, email and mobile text messages to our customers and potential customers. We require these third-party service providers to refrain from using your Personal Information, except to provide the services requested by us. We also may hire vendors to work on our systems that may have access to your Personal Information in the course of performing their duties. We require those vendors to keep your Personal Information confidential and not to use it for their own purposes. You expressly consent to the sharing of your Personal Information with our third-party service providers and vendors.

C. Sharing with Affiliates
We reserve the right to share some or all of your Personal Information with our subsidiaries, joint ventures, and other companies in the United States under our common control (collectively, "Affiliates"), for the purposes described in this Policy. We will require our Affiliates to honor this Policy.

D. Compliance with Laws and Protection of Rights
Regardless of any choices you make regarding your Personal Information, we may disclose your Personal Information if we believe in good faith that disclosure is necessary to (a) comply with laws or to respond to subpoenas or judicial orders or (b) to protect and defend our rights, or the rights or safety of third parties, or to enforce our Terms and Conditions.

E. Acquisition, Sale, or Reorganization
We may also use and disclose Personal Information in connection with a contemplated reorganization or an actual reorganization of our business, in connection with financing, a sale or other transaction involving the disposal of all or part of our business or assets, including for the purpose of permitting the due diligence required to decide whether to proceed with a transaction. If the sale occurs, the purchaser will be entitled to use and disclose the Personal Information collected by us, and the purchaser will assume the rights and obligations regarding your Personal Information as described in this Policy.

V. Advertising

A. Interest-Based Advertising

We use "interest-based" advertisements also known as "online behavioral advertising." Online behavioral advertising is advertising that is directed to you based, at least in part, on your Internet browsing behavior across websites and over time. Although we do not share Personal Information with the third parties that conduct interest-based advertising operations on our behalf, these third parties and their affiliates do collect certain information as a result of their javascript "tags" and other technologies being used on our websites. The information that they collect includes the names of web pages you view (URL's), unique identifiers, your IP address, timestamp, and certain types of technical information. A longer list of some of the technologies used for advertising and other purposes on our websites and in our mobile apps are listed under the "Technologies Used" section.

B. Third Parties May Collect Personal Information from Other Sources
Some third parties involved in advertising operations may maintain their own proprietary consumer databases that allow them to personally identify or track website visitors. Other third parties have proprietary technologies to determine what additional devices you may use, on which it can display relevant advertisements.

C. Do Not Track
Do-Not-Track is a public-private initiative that has developed a “flag” or signal that an Internet user may activate in the user’s browser software to notify websites that the user does not wish to be “tracked” by third-parties as defined by the initiative. The online community has not agreed on what actions, if any, should be taken by the websites that receive the “do not track” signal, and therefore Do-Not-Track is not yet standardized. Our websites do not alter their behavior or change their services when they receive a “do-not-track” flag or signal from your browser.

D. Your Privacy and Ad Choices
You can make decisions about your privacy and the ads you receive. You can control whether companies serve you online behavioral advertising by visiting the Digital Advertising Alliance website and using its opt-out: http://www.aboutads.info/choices/. The DAA opt-out requires that cookies not be blocked in your browser.

As an alternative to the DAA opt–out, you can also elect to block browser cookies from first parties (such as those from our websites) and browser cookies from third parties (such as advertisers) by using the cookie blocking options built into your browser software. If you block browser cookies, some parts of our websites may not function correctly. Also, blocking cookies will not stop third parties from collecting IP address, data stored in "Flash" cookies, and certain other types of technical information that may uniquely identify your browser.

VI. Technologies Used
Third parties, widgets, and hosted solutions that we use on our websites may use the following technologies for features, services, advertising, or analytics:

A. Browser Cookies
Browser cookies are small pieces data placed on your computer as you navigate websites with your browser. Browser cookies allow websites and various third parties to distinguish your device from others by having the cookie consist of a unique identifier or other data. Cookies can have many uses, such as to target advertising as well as to enable website functionality and for security. We use both session cookies (which expire after you close your web browser) and persistent cookies (which stay on your computer until you delete them). Persistent cookies can be removed by following your Internet browser help file directions. If you choose to disable cookies, some areas of our websites may not work properly.

B. Local Shared Objects
Local shared objects (such as "Flash" cookies) are associated with non-Browser software like Flash Player. Local shared objects can be used like cookies to distinguish your device from others but will not be deleted or blocked using browser cookie controls. You can visit adobe.com for guidance on how to delete and block Flash cookies.

C. HTML5 Local Storage
HTML5 local storage is another way that browsers can distinguish your device from others as well as remember data that may be important for the functioning of the websites. Typically HTML5 local storage is only deleted if all Internet history, cache, and cookies are deleted. You should check your browser software for how to delete HTML5 local storage in your particular case.

D. Web Beacons
Web beacons are image files that are used by third-party advertisers, analytics companies, and others. Web beacons are embedded in web pages you visit and cause your browser to share its IP address with the third-party source of the beacon, together with any cookies associated with that third party. Web beacons can be used with or without cookies. Blocking cookies will not stop your IP address from being shared through the use of beacons.

E. E-tags
E-tags are used to prevent duplicative downloading of content to your browser, which can enhance browser performance. E-tags use unique identifiers for content that can also be used to distinguish your browser in certain instances from others. Typically e-tags are only deleted if all Internet history, cache, and cookies are deleted. You should check your browser software for how to delete e-tags in your particular case.

F. Mobile App Technologies
Our Mobile Apps may use the following technologies for features, services, advertising, or analytics:

  • Collection of device identifiers, such as Android ID and MAC address
  • Collection of geolocation, including precise geolocation
  • Device name
  • Collection of platform specific identifiers such as Apple's Identifier for Advertising and Identifier for Vendor, and Android ID or Android's advertising identifier
  • Collection of carrier-related information including the name of your wireless carrier, and IDs related to the cell phone hardware in your phone as well as the network to which the device is connected
  • IP address
  • Mobile phone number
  • App-specific and instance-specific identifiers

G. Other Technologies
Our websites and mobile apps may occasionally use other technologies both for purposes of advertising as well as for features and services.

VII. Social Network Widgets
Our websites may include social network sharing widgets that may provide information to their associated social networks or third parties about your interactions with our web pages that you visit, even if you do not click on or otherwise interact with the plug-in or widget. Information is transmitted from your browser and may include an identifier assigned by the social network or third party, information about your browser type, operating system, device type, IP address, and the URL of the web page where widget appears. If you use social network tools or visit social networking sites, you should read their privacy disclosures to learn what information they collect, use, and share.

VIII. How You Can Stop Receiving Communications
When you receive special promotions, offers, and events, and other promotional communications from us, via postal mail, e-mail, telephone, text message, and other means, you will have the opportunity to "opt-out" by following the "unsubscribe" instructions in the email you receive, or by contacting us directly. Once you have submitted your e-mail address to "unsubscribe," please note that you may continue to receive e-mails for a time while our system updates your request.

On our Playon San Manuel website, you may change any of the Personal Information in your account as well as your marketing preferences by editing your My Account information. However, such changes cannot be made on the Sanmanuel.com website and would require you to contact us directly to make changes.

If you need any additional assistance please contact us by mail at Attn: Guest Services 777 San Manuel Boulevard, Highland, CA 92346 or via email by clicking here.

IX. Links to Other Websites
Our websites may provide a link to another website or Internet location. We provide these links merely for your convenience. We have no control over, do not review, and are not responsible for these other websites, their content, or any goods or services available through the websites. Our Privacy Policy does not apply to these other websites.

X. Security
We have implemented technical, administrative, and organizational safeguards designed to prevent access to your Personal Information by unauthorized persons. You should know, however, that we cannot fully eliminate security risks associated with the storage and transmission of Personal Information.

XI. Persons Under Ages 21
You must be twenty-one (21) years or older to access our websites and mobile apps. If you are under 21, you are not permitted to access our websites or mobile apps for any reason. We do not knowingly collect or allow the collection of Personal Information from persons under 21.

If you believe we have inadvertently collected information about a person under 21, please contact us, and we will attempt to delete the information: Attn: Guest Services 777 San Manuel Boulevard, Highland, CA 92346 or via email by clicking here.

XII. Your California Privacy Rights
Under Section 1798.83 of the California Civil Code, residents of California have the right to request from a business, with whom the California resident has an established business relationship, certain information with respect to the types of Personal Information the business shares with third parties for those third parties' direct marketing purposes, and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year. To exercise your rights, you may make one request each year by clicking here and selecting "Request for California Privacy Information." Be sure to provide in the request sufficient information to properly identify you and/or the members of your family.

XIII. How You Can Reach Us
If you have any questions regarding this Policy, or to opt-out of receiving information as permitted under this Policy, please contact us by mail at Attn: Guest Services 777 San Manuel Boulevard, Highland, CA 92346 or via email by clicking here.

XIV. How to Request Access to, or the Correction of, Your Personal Information
Except in limited circumstances governed by law, you may obtain access to and have your Personal Information in our records corrected. A request for access or correction must be made in writing to Attn: Guest Services 777 San Manuel Boulevard, Highland, CA 92346 or via email by clicking here.

XV. Updates to this Policy
This Policy is subject to revision and changes, which will be noted here.